Account Management

This week in my Search Engine Marketing class, we learned about the importance of creating and managing an AdWords account. An AdWords account allows for a business to create campaigns and Ad Groups that can easily be seen by the target market and attract potential customers. In order to have an effective AdWords account, the account must acquire a level of organization. This will not only help customers identify with keywords that are connected to the product or service, but the business will spend less time managing the account daily. This allows for the individuals who run a business to spend more time in other areas concerning business operations.

As continued reading about AdWords accounts I found that there are three important things to remember when creating a structure for and account;
     1. Organize the campaign to mimic the company website
     2. Create separate campaigns for "multi-region" advertising
     3. Use AdWords Editor to manage the campaigns

All-in-all, I learned that an organized and well-managed AdWords account will help a company reach the customer and increase the Quality Score(estimate of the quality of ads, keywords, and landing page). With a higher Quality Score, a company can potentially lower prices and acquire a better ad position.

In addition to what I have learned about AdWords accounts, I found an article titled Why Account Structure Matters for Every AdWords Account. The author of this article did and audit of a large AdWords account and found some functionality issues due to the unorganized structure of the account. The author found that the account quite frankly need to return to the basics. I agree. Each account needs organization. This goes for an account that is simple, like the one I am building for this course, or advanced, like that of an established company.

Here is a link to the article I previously mentioned.

In bringing your attention back to the structure of a well-organized AdWords account, this video is helpful.