Keyword Targeting

Have you ever wondered how Google knew what you were looking for, when all you did was type in two words? I used to wonder that all the time, but then I settle for, "I guess this is just technology doing what it does best, find stuff." Fortunately, there is a better answer to that question. It makes a bit more sense as well. Any time someone goes to the Google search bar and types in word or phrase, he or she is using a keyword. A "keyword" is the key to find all search results. To further explain, a keyword is defined a word or phrase used to a specific advertisement with the term individuals are looking for.

For an example, you own a small jewelry boutique. This business is up and coming, and you want to attract customers through the internet. The keywords you have chosen are "buy jewelry" and "inexpensive jewelry". The individuals in search of a place to purchase inexpensive jewelry are likely to type these keywords or pieces of these keywords. Using keywords increases the likely hood that your advertisement will show up on the search results page. In addition to this, there are negative keywords. Negative keywords are used to ensure that only the intended audience sees the ad.

I am in the process of obtaining an AdWords account. Once I select the organization I want to advertise for, I will then come up with some useful keywords. To efficiently reach my target audience, I will need quality keywords that are not too general or vague. I do not want to make searching for my selected organization too difficult.

I found the following video helpful in understanding how to use the keyword planner located in my AdWords account. If there is nothing else you take away from this post, remember, that having appropriate keywords is essential in getting an ad to show up on relevant search results pages. This will attract the intended audience.