What is AdWords?

The Internet has become our greatest tool, and in some respects, has ruined us. I have found arguments to defend both sides in the past, but in my opinion the internet and search engines such as Google has been more helpful than not. As a college student who does not always have the right answer, Google has become my primary means of searching for results. My searches range from synonyms of the word "relentless", to where the closets auto shop in the Lisle area is located. Billions of people do exactly what I just described on a daily basis, and Google always has an answer.

Do you ever stop to think how Google finds results for your question or topic so quickly? I know I have. There are many times where I literally stop and wonder who decides which results will appear and how many. Prior to taking this Search Engine Marketing course, I had no idea what the answer to that prolonging question was. Just last week I found out that AdWords and the Ad auction have everything to do with how Google decides what results will show up after I click "Google Search". My knowledge of AdWords and how important they are was nonexistent. The few examples of AdWords Dr. Kelsey gave and the reading I did on Understanding AdWords has been helpful thus far.

Up to this point, I understand that the process is not difficult, but rather depends on the "bid a company makes, the quality of the ad or website, and the expected impact". The next time I see a small yellow box with white letters reading "Ad", I will remember that there was a process leading to how that piece of information got to the Google results page.

This link below gives a brief explanation of AdWords. This and other sources, have helped me and will help me as I learn more about search engines and how to market using those tools.