Language and Location Targeting

This week was focused on being able to get the message you want to send to the audience that you intend on targeting through the Google ad. Setting the language setting to the intended language on the campaign setting is helpful if someone wanted to reach a Spanish speaking audience. It is useful to note that targeting all languages could open up the most opportunity for clicks. This also lowers the number of people that may miss out on the ad. Also it may be helpful to create separate campaigns if multiple languages are being used. Since Adwords does not translate, it is important to remember to create the ad in that specific language. 

I do not feel as though I will need to stray away from the default language setting (which is English) any time soon. Not only am I extremely new to using Google Adwords, but English is the only language I feel comfortable using. With that being said, if I find myself needing to create ads for business reasons then it may be a good idea to set a few campaigns to other languages. By the end of this search engine marketing course I will be able to change languages and organize the campaigns accordingly. 

In addition to language targeting, location targeting is useful. Location targeting is reaching individuals in specific geographic locations. All in all, knowing how to set language and location specification for ads is helpful when wanting to focus in on who sees the ad the most frequently. It is all part of successfully creating a campaign. 

Below is a useful video on location targeting.