Ad Formats

My Adwords campaign is coming along. I added a few more keywords so that my clicks per share may go up. This week we focused on Ad formats. Ad formats are visual enhancements such as a phone number, business information, or customer ratings. This allows for the particular ad to stand out from others. The most used ad format is ad extensions. Ad extensions show additional business information such as and address, phones number, rating, and a web page link.

I have yet to use an ad format, but I do feel as though it could be useful for the future. My ad campaign for the the National Tiger Sanctuary is still up and running, but my clicks per share are still low. Since my clicks are still low, I have decided to extend my ad end date for another week. This has been a great experience having hands on interaction with an Adwords account.

As noted in and earlier blog, I am in the midst of creating a promotional marketing plan for a bowling alley in Lisle. I suggested the idea of creating an ad for the bowling alley to my group, and we have decided to go through with that idea. Coincidentally, all four of my project group members have taken or are in the search engine marketing class this year.

For the purpose of giving additional information in regards to this topic, below is a visual example of a form of ad formats: customer ratings. The yellow starts indicate the rating.